As the primary individual who worked with retailers on behalf of Book Arts Collaborative, I spent significant time analyzing their markets. This was important to ensure that the companies we used as retailers were honestly good fits for our products, and that they would sell on their shelves.  On the flip side, during my initial meeting with a new business, I made a point to ask them about their clientele, and how they saw their market. That way I could ensure that the type of products were of the correct style and price to best suit their customers.

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For more on my experiences at Book Arts Collaborative, click here.

While serving as the Product Marketing/Finance Manager for Book Arts Collaborative, I was in charge of determining what price to give to each new journal produced. We established several different pricing levels, ranging from $25-$50 for journals deemed "A" quality, and $8-$20 for journals deemed "B" quality. I personally priced over 200 journals, examining each one individually to ensure the optimal price.

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I also worked with my team to determine prices for new products when someone first created it. It was essential to hit price points that complemented the prices of other products, and made sense given that context. Also, as the Collaborative wanted to be affordable to all, and yet did create custom products, it was important to look at how prices for our products compared to prices of similar products sold by other businesses.

For more on my experiences at Book Arts Collaborative, click here.

After being assigned as the Product Marketing/Finance Manger for Book Arts Collaborative, the first task I was assigned was leading a team to perform first-hand research into what other companies were selling similar products and services for. I designated each of my team members a small list of companies to look into (for example, one member searched Etsy and eBay to determine usual prices for hand-bound journals). I also took a list of companies, went throughout the area going into most major stores (Hobby Lobby, Books-A-Million, Walmart, etc.) and determined what the base/average price for journals was. I then collected the information from each member, before presenting a recommendation for our pricing strategy to our project director.

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For more on my experiences at Book Arts Collaborative, click here.